Don’t believe in fairy tales, counterfeiting exists!
With this slogan, Unizo warned shoppers in Antwerp of the dangers of counterfeiting and JADA events was contracted to operate the action. We enlisted the help of some fairy tale characters for this and had a beautiful gingerbread house built. Not just a fairy tale, but much more than that, a story with a clear message.
Snow White and Little Red Riding Hood lured passers-by into the gingerbread house where they were met by the evil witch. She warned visitors about the dangers of counterfeiting and gave tips on recognizing counterfeiting. Little Red Riding Hood shared tasty real apples to the visitors with the message “Do not believe in fairy tales, counterfeiting exists!