KIPLING BACK TO SCHOOL PR EVENT
A significant press event from Kipling in collaboration with Route2school and SupaStar. They joined forces and gave the kids of some influencers and VIP’s an unforgettable afternoon.
The new Kipling collection “Back To School 2019” focuses on the safety of school children and has been developed with many reflective elements. During the event, the collection was presented through some nice workshops. For example, Tatyana Beloy created a special “Back To School” song and dance with her SupaStar that she taught the kids. Afterwards, the kids showed their new Kipling bag on stage along with their great dance moves.
Virginie Claes, ambassador of Route2school, could of course not be missed. She taught the kids the tricks of road safety through an interactive and educational game. As icing on the cake, our little guests received a nice bag to take home.